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Writer's pictureConrad Binding

Population growth insights



  • Latest data on population trends gives an insight into which cities are successfully attracting new residents. Population growth is a key driver of housing demand.

  • Cities which are prospering and have a strong jobs market will attract new residents. Other factors that drive population growth include housing affordability.

  • Many of the top performing cities over the last year have also outperformed over the last 10 years showing a consistently strong trend: Coventry, Milton Keynes, Leicester, Exeter and Telford.

  • Milton Keynes, Telford and Exeter all have aspects of their jobs market that scores highly at the moment, whilst Telford and Leicester score well on affordability measures (top 10).

  • Additionally Coventry and Exeter score in the top 10 for attracting or retaining a high proportion of young residents (aged 21–32). Source: Dataloft by PriceHubble, ONS

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