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Market Outlook: Sales: Price stability offers certainty to buyers

Writer's picture: Conrad BindingConrad Binding


  • Political stability is a welcome boost for housing market sentiment. So too is the new government’s pro-growth agenda and ambitious targets for housebuilding.

  • Improved sentiment was reflected immediately in housebuilder share prices which rose as the election result was announced.

  • The recovery in the sales market has continued to solidify, although with a little less momentum while we waited for political clarity and as we still wait for confirmation on the interest rate cycle.

  • Stable prices offer buyers and sellers welcome certainty. Whilst transaction levels remain low; leading indicators for activity are stronger. Indeed, mortgage approvals are now almost back to their long-term trend.

  • Affordability metrics are encouraging too, underpinned by Improvements in mortgage rates and continued strong earnings growth. Source: HM Treasury Forecasts, Savills, Knight Frank, JLL, CBRE. July 2024

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