Is AI reshaping the property industry?

• Artificial Intelligence left its imprint on the property market landscape in 2023, starting to reshape the way things operate.

• 48% of estate agents reported using ChatGPT or equivalent in their business (compared to 38% in May), and a further 19% were exploring it in use cases.

• AI can help by streamlining operations and enhancing decision-making processes and many website visitors will be familiar with automated chat support. AI is also widely used to generate personalised property recommendations based on client preferences and market trends.

• Despite this, people still remain at the heart of the property industry. In the Property Academy Home Moving Trends Survey, 41% of respondents said that they chose their estate agent because they liked and trusted them. Source: #Dataloft Poll of Subscribers, Property Academy Home Moving Trends Survey 2023.